Big Shock! uses AMP’s advanced print technology for its special edition Hunger Games aluminium cans

Big Shock! one of the Czech Republic's leading energy drinks, has released a limited edition aluminium can commemorate the global premiere of another Hunger Games film adaption, 'The Ballad of Songbirds and Snakes'. Advanced print technology from Ardagh Metal Packaging (AMP) enables the vivid depiction of intricate bird and snake visuals in hues of yellow, gold, and orange on the surface of the cans, resulting in photo-realistic imagery.

The contrasting black backdrop enhances the luminous quality of the pictures, accentuating the distinctiveness of the can amongst its surroundings. Moreover, the black shell and tab further intensify the perception of the aluminium cans as a high-quality product, reinforcing its premium image and distinctive character.
Jacek Madry, chief commercial officer at Ardagh Metal Packaging-Europe (AMP), added, "Big Shock's decision to use Ardagh's cutting-edge premium print technology brought their graphics of a bird and a snake to life. It is rewarding to see what great promotional opportunities this solution offers."
"We always want to support the visibility of our energy drinks through limited editions associated with attractive design. The Premium Print option gives us exactly what we need to offer a product that is visually interesting and stands out from others," said Jan Kopriva, Big Shock! Marketing manager.
Fans of The Hunger Games will be drawn to more than just the vivid imagery. A coded tab may be included in each limited-edition Hunger Games series. When the buyer removes the tab, a secret code will be revealed that they may input on the brand's website to get virtual shock coins. These shock coins may be used to enter a prize draw.
The Ballad of Songbirds and Snakes, Suzanne Collins's fourth volume in her bestselling series, is the prelude to her Hunger Games trilogy. All three previous Hunger Games films were box office smashes wherever they were shown. A massive advertising push will precede the November 2023 release of the film version of ‘The Ballad of Songbirds and Snakes.’